Around 90% of youth regularly playing video games, the gaming space has become a powerful, multi-channel avenue for reaching the next generation. For dairy, this is a key opportunity, as milk consumption typically declines when kids begin making their own drink choices. The growing competition in the beverage market further accelerates this shift, making it […]

Gaming has evolved since the days of simple handheld controllers and consoles. Today, gaming is a multi-dimensional, muti-platform media channel that has grown to be the #1 entertainment activity for kids under 17

MilkPEP’s Jen Grubb covers the launch of the first-ever all-women’s Fortnite LAN event at LA Comic Con, how the event is breaking new ground in esports, and the role MilkPEP is playing in supporting and empowering female gamers.

MilkPEP Senior Vice President Al Dejewski covers the inspiration behind The Milk Cup, the synergies between gaming and milk, how MilkPEP is helping to empower women in gaming, and key insights and learnings

MilkPEP’s campaign playfully mocks ‘mumfluencer’ culture, revealing the genuine side of motherhood. Focused on realistic self-care, it celebrates the true, unfiltered experiences of everyday moms.

Downtown Savannah is planning to host 7,000 runners for the inaugural Every Woman’s Marathon. Mayor Van Johnson highlights the race’s community-focused mission.

In an interview with ThePeachCobbler, Forbes covers how MilkPEP is empowering women in gaming with an all-women $250,000 Fortnite tournament

Learn best practices and tips from MilkPEP to ensure you're optimizing your influencer program

Learn best practices and tips from MilkPEP to ensure you're optimizing your influencer program

Dairy Diaries is a captivating special edutainment taking you on a laugh-out-loud journey into the world of dairy farming with Emmy-nominated sketch comedian and actress Vanessa Bayer.

MilkPEP continues initiatives to spotlight women gamers in a first-of-its-kind Fortnite circuit offering the largest women’s esports prize pool in North America

Follow skeptic-turned-believer Abi Ayers on her quest to understand the allure running as she makes an unexpected decision: to run Team Milk’s inaugural Every Woman’s Marathon.

Vox Media and MilkPEP partner for a women-led run and panel at SXSW on International Women’s Day that will lead up to the premiere of an inspiring docuseries

The Little Black Book helps debut the Team Milk and Vox Media dynamic partnership at SXSW to support and inspire women in running.

The Wall Street Journal dives into the dialogue surrounding what products get to wear the label of “milk”, including nods to MilkPEP’s recent spoof campaigns like Wood Milk and OK2Milk that reinforce dairy milk as real milk.

Adweek covers the Every Woman’s Marathon launch, which tapped Amanda Gorman to announce MilkPEP’s biggest experiential activation to date.

Runner’s World covers the launch of Every Woman’s Marathon – the weekend retreat in Savannah, Georgia, that culminates with 26.2 miles.

Dairy Processing covered MilkPEP’s launch announcement of Every Woman’s Marathon, a unique race experience designed to be inclusive, beginner-friendly and attuned to the unique needs of women at every stage of their marathon journey.

Dairy Foods spotlights MilkPEP’s comedic public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk.

Ad Age covers MilkPEP’s newest campaign that playfully addresses the perception of drinking milk.

How does dairy milk stay relevant on a shelf of alternatives? It takes humour, smart partnerships, and the leadership of MilkPEP’s CEO, Yin Woon Rani.

Milk offered free rides on the CTA Red Line so all of Chicago could cheer on this year’s marathon runners as part of the 26.2 Gonna Need Milk campaign.

Progressive Grocer spotlights MilkPEP’s use of DOOH as a creative opportunity to connect with consumers and gain share of voice.

Marketing Brew’s Brand Strategy topic describes MilkPEP’s history in sports marketing while deep-diving into the recent work with the national 26.2 Every.Woman.Sponsored program and its impact on women runners and athletes.

AdWeek covers Aubrey Plaza’s newest venture, Wood Milk. This new milk is brought to you by MilkPEP and GALE, and available in no store anywhere.

MilkPEP is excited to reintroduce chocolate milk to the gaming community as the performance drink of gamers as a reminder that milk not only provides nutritional support but we are striving to bring community support as well.

Featured in Progressive Grocer, in this interview with MilkPEP CEO Yin Woon Rani she talks about leveraging disruption to challenge convention, adapt to trends and cut through the clutter.

Glamour picks up on the incoming “real dairy renaissance” amongst Gen Z, spotlighting the pickup in both MilkPEP and DMI campaigns across Gen Z media like Snapchat, Roblox and TikTok.

MilkPEP partners with the Dairy Alliance to bring milk to the 54th Annual AJC Peachtree Road Race in Atlanta, GA!

MilkPEP VP of Marketing, Al Dejewski, is interviewed by The Mars Agency on how a traditional product category like milk stays fresh in the minds of younger consumers – repositioning milk as a performance drink in the eyes (and stomachs) of active-lifestyle households.

MilkPEP’s campaign featuring Aubrey Plaza ranked in Ad Age’s 5 most interesting food and beverage campaigns you need to know about right now.

Yin shares her thoughts with AdAge on how the “26.2” initiative, part of the “Gonna Need Milk” campaign, aims to rewrite the rules of sports sponsorship.

AGDAILY showcases Aubrey Plaza's new "game-changing" product: wood milk. Their favorite part of the video launch? “Only real milk is real!"

Hood donates chocolate milk to the “Chocolate Milk Machine” hosted by recovery footwear brand OOFOS and Milk at the Boston Marathon.

To reposition milk for a new generation, MilkPEP and GALE had to do more than run with the tagline of their predecessors. By embracing the best of performance and brand marketing, they’ve introduced a new platform to lead the way.

Kim Severson explores Gen Z’s varying perceptions on milk and how MilkPEP's marketing efforts are driving relevance and cultural currency with a hard-to-reach generation.

MilkPEP CEO, Yin Woon Rani, and GALE Associate Creative Director, Eliza Florendo, speak to Little Black Book about promoting gender equality in sports and empowering female runners.

Michigan Farm News highlights MilkPEP's continued commitment to sponsoring every woman running a marathon in America.

Hoard's Dairyman chronicles Milk's International Women's Day commitment to support all women marathon runners.

Dairy Foods covers MilkPEP's International Women's Day announcement and the debut of the Every Women Sponsored Fund with Girls on the Run.

Campaign US highlights live gaming events as an opportunity for brands, spotlighting MilkPEP's sponsorship of TwitchCon 2022.

Dairy Foods writes about implementing a diversity, equity, and inclusion plan - and how it can yield tremendous benefits for dairy companies.

Adweek covers MilkPEP's fully integrated 26.2 campaign in support of this year’s female marathoners - as well as the next generation by donating to Girls on the Run.

MilkPEP’s 26.2 program is highlighted in Marie Claire for inviting every woman running the NYC Marathon to join #TeamMilk and support Girls on the Run.

MilkPEP’s “Make the Trade,” an omnichannel program that took a cutting-edge approach to sweepstakes activation, was honored for Digital In-Store Activation by the Path to Purchase Institute.

MilkPEP gets in on the race with 26.2: an unofficial sponsorship of the New York Marathon in partnership with Girls on the Run.

In MilkPEP's first blog, Michele Vee interviews Jen Grubb on MilkPEP's exciting advancement into the realm of gaming and TwitchCon.

Realsimple.com dives into the existing research to find out whether milk beats out water in the hydration department, which type of milk (cow's or plant-based?) is the most hydrating, and what experts have to say.

CEO of GALE Partners, Brad Simms, kicked off the new audio series Is This Thing On? with Yin Woon Rani, CEO at MilkPEP, which recently tapped GALE to lead all of its marketing efforts.

MilkPEP's dairy-centric campaign takes stunts to a chilly level as Olympic cyclist Kristin Armstrong and Karate champ Ariel Torres trained behind shelves of dairy products.

Read how MilkPEP is committed to making milk matter more in the hearts of minds of consumers. Check out the 2022 MilkPEP Annual Report – an in-depth, highly visual summary of our 2022 programming with links to videos, award wins, program results, and more.