Milk Aims to Sponsor Every Woman Running a Marathon This Year
Milk’s 26.2 Initiative Is A Bold Commitment To Generate Awareness For Gender Inequality In Sport And The Kick Off to A Larger Promise to Feature Only Women In 100% of All Campaigns
New York, New York (March 8, 2023) – In a world where only 5% of sports media coverage goes to women, Milk (yes, real dairy milk!) is redirecting the spotlight to women with the launch of 26.2. A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year’s female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, Milk is launching the Every Women Sponsored Fund in a continued partnership with Girls on the Run, an organization dedicated to empowering young girls through running – a dedication to hero female athletes of every generation.
After sponsoring women runners at the 2022 Marathon in NYC, this year Milk aims to extend support even further, sponsoring every woman running any marathon who signs up for Team Milk. From first time marathon runners to ultra marathoners, Milk’s 26.2 program will spotlight female runners’ journeys, provide female-centric training resources, nutritional, mental and physical advice from first in class sports experts, and include a sponsorship tour, providing on-site support for any women running marathons in Denver, Chicago and New York Marathons. Milk aims to create a running community for women, powered by women.
For every woman that signs up for Team Milk, Milk will also pledge a donation in support of our Every Woman Sponsored fund with the goal of raising up to $1,000,000 USD to-date in an effort to help Girls on the Run overhaul their curriculum and further address the root causes of physical, social, and emotional health inequities. When you sign up for Team Milk, your run supports her run.
While 26.2 is a start, inequality affects every sport and Milk aims to be a larger catalyst for change. Milk has always been a champion of female athletes, but this year the industry is making an even bigger commitment. Beginning International Women’s Day, @GonnaNeedMilk is also pledging to only feature women across 100% of its campaigns and content for the year.
“For far too long female athletes have been overlooked and under supported. Our hope is that 26.2 is a reminder that Milk is not only a powerful performance beverage for ALL athletes but an ally when it comes to equality in sport,” says MilkPEP CEO Yin Woon Rani. “We recognize that equality doesn’t happen overnight but without bold change, progress cannot happen. Our 26.2 program works to shine a light on incredible women runners who are proving to future generations that their dreams matter while also serving as a kick off to our larger commitment to feature women in 100% of our campaigns. While we may not be able to bridge the gap alone, we are proud to do our part.”
“At Girls on the Run, we are dedicated to inspiring girls to realize their limitless potential. In a world where nearly only 5% of sports coverage is dedicated to women, it is time for change – it is time to prove to the next generation that their dreams matter,” adds Liz Wian, Vice President of Partnerships and Development at Girls on the Run International. “We are thrilled to be partnering with Milk to launch the Every Woman Sponsored fund to help address the root of inequality. In addition to providing affordable, 13 essential nutrients that active girls need at a crucial growth period, Milk is providing opportunity and inspiration, which is priceless.”
To sign up for Team Milk and learn more about Milk’s commitment, visit www.GonnaNeedMilk.com/26.2.
26.2 is an equalizer – while the numeric marathon distance is the same for every runner – no matter the gender, when it comes to sponsorships, support, and visibility, women start much further behind. Every woman who devotes the time, strength, pain and training to get across the finish line deserves to be celebrated. This is why Milk is sponsoring every woman… because every woman is a champion. Milk will be there for everything from the training, to the run to the recovery because when it comes to 26.2… You’re Gonna Need Milk.
About the Milk Processor Education Program
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, and dedicated to educating consumers and increasing consumption of fluid milk. For more information, visit MilkPEP.org.