The people making milk matter more

MilkPEP is the Milk Processor Education Program.

It takes dedication and hard work to get the world’s most natural beverage from farm to table. We exist to increase dairy milk awareness and drive milk consumption to benefit all processors and the entire industry. We stand solely for milk and in support of all our partners coast-to-coast.

Making milk matter more

Access marketing materials and more

Explore the latest customizable marketing resources, research, sales reports and news. We’re here to support you and help you sell more milk with consumer and processor-focused materials.

What we do

We’re here to provide our milk processors with national programs, actionable resources, industry insights and customizable marketing materials.

Research and Insights

National Marketing Programs

MilkPEP is driving awareness and demand for dairy milk nationally with high-impact marketing materials that you can customize at the local level.

National Marketing Programs

Research and Insights

Access consumer and industry research, download sales reports, watch webinars, and see the latest information impacting the milk business.

Processor programs, resources 
and guides

Processor Programs,
Resources and Guidance

We support processors with digital and social assets, exclusive marketing programs, retail partnership opportunities, and more.

our history

MilkPEP history

MilkPEP was borne by a 1990 Act of Congress to increase dairy milk consumption through category-level consumer marketing. Throughout our history we’ve educated consumers, driving awareness and demand including the “legendairy” Got Milk? campaign. We’re funded by Milk Processors and governed by a nationally representative processor board.

Who we are

Meet the MilkPEP people working hard for you to keep milk top of mind.

Our board

Governed by the USDA, our board offers decades of experience across the fluid milk industry. From small family-owned businesses to large processors and retailers, our perspective spans the local, regional and national levels.

View our board members

Our staff

Our team partners with Milk Processors to leverage our experience and expertise in Consumer Packaged Goods for business and marketing strategy, consumer insights, category leadership, and communications across all channels. We’re dedicated to driving consumer and commercial opportunities.

Meet our staff