Newsroom
Every Woman’s Marathon: A Celebration Of Strength, Inclusivity and Community
- November 18, 2024 • MilkPEP
In a powerful display of unity and empowerment, over 7,000 women from every corner of the United States signed up to run Team Milk’s inaugural Every Woman’s Marathon in Savannah, Georgia. This groundbreaking race, designed for women, by women, redefined the marathon experience and will be back in 2025.
A Marathon for EVERY Woman with Miranda Abney
April 3, 2025 • In Fearless Conversation
Have you ever thought, “I’m not a runner”? Maybe marathons feel intimidating, or you don’t think you’re fast or fit enough. Well, MilkPEP’s Miranda Abney sat down with the In Fearless Conversation podcast to change that mindset.
Repositioning Milk as a Performance Drink
February 3, 2025 • Brand Master Podcast
MilkPEP’s CEO Yin Woon Rani and business agency GALE’s CEO Brad Simms sit down with the Brand Master Podcast to discuss how they worked to transform milk from a declining household staple into a high-performance drink for athletes, runners, and even gamers.
MilkPEP’s Marketing VP sits down with Dairy Foods to discuss EWM
January 17, 2025 • Dairy Foods
MilkPEP’s VP of Marketing Miranda Abney sat down with Dairy Foods Magazine Multimedia Specialist Brett Parker to discuss Every Woman’s Marathon—the first and only U.S. marathon created by and for women.
Consumers Changing How They Approach Dairy Consumption
October 21, 2024 • Kristen Putch
Dairy Processing covers the changing landscape around dairy demand, calling out one of MilkPEP’s most recent campaigns, Every Woman’s Marathon, which positioned milk as the beverage of athletes, touting its 13 essential nutrients, including high-quality protein, calcium, zinc, selenium, and vitamins B12 and D, as well as electrolytes for much needed hydration.
Harnessing Social-First Strategy for Dairy Brands
January 13, 2024
Social media has evolved well beyond a tool for brands to collect followers and likes. Today, social media is a hub people of all ages leverage for information, entertainment, community, and even inspiration on what to cook for dinner. With all the ways social media intersects with and influences our lives, adopting a social-first strategy […]
Focus Beats Final Boss in New Milk Ad for Gamers
January 6, 2025 • Little Black Book
MilkPEP’s latest campaign, “Sad Final Boss,” playfully spotlights the antagonist of a video game, or “final boss,” suffering losses at the hands of gamers who have been powered up by milk’s nutrients. “Sad Final Boss” is part of MilkPEP’s efforts to fuel gamers and positions milk as an outlier in the gamer-fuel category.
How to Eat Before Running a Marathon
November 2, 2024 • Julia Pugachevsky
Writer Julia Pugachevsky worked with experts to create an ideal meal plan for marathon runners. Throughout this process, Pugachevsky called upon sports dietitian Jena Brown who recommended milk as a key drink that can ensure marathon runners perform well.
MilkPEP CEO Yin Woon Rani on Inclusivity and Marketing’s Evolution
November 7, 2024 • David Wellisch
MilkPEP CEO, Yin Woon Rani, appears on Cultural Fluency Makers’ podcast to explore the evolving landscape of marketing—highlighting the crucial role of inclusivity in today’s diverse society. Yin also touches on her personal journey, offering invaluable advice for young professionals.
Milk Cup History: 2.7 million stream views
October 9, 2024 • Amy Chen
The Milk Cup’s historic streaming milestone makes it one of the most watched woman’s esports events in North American history.
Milk in Vogue: 7 Tips for The Day Before a Marathon
November 2, 2024 • Margaux Anbouba
Registered dietician Kristy Baumann, RD, LD credits dairy as a nutritional powerhouse pre-race for marathon runners.
Let’s Gamify Milk: How Milk Brands Can Tap In
October 8, 2024
Around 90% of youth regularly playing video games, the gaming space has become a powerful, multi-channel avenue for reaching the next generation. For dairy, this is a key opportunity, as milk consumption typically declines when kids begin making their own drink choices. The growing competition in the beverage market further accelerates this shift, making it […]
Milk in Gaming: A Critical Marketing Channel for Reaching Youth
August 21, 2024 • MilkPEP
Gaming has evolved since the days of simple handheld controllers and consoles. Today, gaming is a multi-dimensional, muti-platform media channel that has grown to be the #1 entertainment activity for kids under 17
Sportskeeda Highlights the Groundbreaking All-Women’s Fortnite LAN Event with MilkPEP’s Jen Grubb
August 12, 2024 • Kevin Hitt
MilkPEP’s Jen Grubb covers the launch of the first-ever all-women’s Fortnite LAN event at LA Comic Con, how the event is breaking new ground in esports, and the role MilkPEP is playing in supporting and empowering female gamers.
Dairy Foods Highlights The Milk Cup with Insights from MilkPEP’s Al Dejewski
July 26, 2024 • Dairy Foods
MilkPEP Senior Vice President Al Dejewski covers the inspiration behind The Milk Cup, the synergies between gaming and milk, how MilkPEP is helping to empower women in gaming, and key insights and learnings
MilkPEP Challenges Mumfluencer Stereotypes with Real Self-Care
MilkPEP’s campaign playfully mocks ‘mumfluencer’ culture, revealing the genuine side of motherhood. Focused on realistic self-care, it celebrates the true, unfiltered experiences of everyday moms.
Every Woman’s Marathon Celebrated in Local Press Event
June 4, 2024 • WJCL
Downtown Savannah is planning to host 7,000 runners for the inaugural Every Woman’s Marathon. Mayor Van Johnson highlights the race’s community-focused mission.
Forbes Covers The Milk Cup
May 7, 2024 • Lindsey Darvin
In an interview with ThePeachCobbler, Forbes covers how MilkPEP is empowering women in gaming with an all-women $250,000 Fortnite tournament
Influencer Marketing: Beyond Advertising and into Culture
May 17, 2024 • MilkPEP
Learn best practices and tips from MilkPEP to ensure you're optimizing your influencer program
Influencer Marketing: The Must-Have Media Channel
May 8, 2024 • MilkPEP
Learn best practices and tips from MilkPEP to ensure you're optimizing your influencer program
MilkPEP Unleashes Comedian Vanessa Bayer on a Farm in Dairy Diaries
April 30, 2024 • LBB
Dairy Diaries is a captivating special edutainment taking you on a laugh-out-loud journey into the world of dairy farming with Emmy-nominated sketch comedian and actress Vanessa Bayer.
Dairy Foods Covers MilkPEP’s Milk Cup Launch
April 10, 2024 • Dairy Foods
MilkPEP continues initiatives to spotlight women gamers in a first-of-its-kind Fortnite circuit offering the largest women’s esports prize pool in North America
Running Sucks: Uplifting Docuseries Available Now
April 2, 2024 • The Cut
Follow skeptic-turned-believer Abi Ayers on her quest to understand the allure running as she makes an unexpected decision: to run Team Milk’s inaugural Every Woman’s Marathon.
Team Milk, Vox Media and GALE Unite to Empower Women in Running
March 8, 2024 • Vox Media
Vox Media and MilkPEP partner for a women-led run and panel at SXSW on International Women’s Day that will lead up to the premiere of an inspiring docuseries
Milk, GALE and Vox Ink Empower Women Athletes with Inspiring Docuseries
March 7, 2024 • LLB
The Little Black Book helps debut the Team Milk and Vox Media dynamic partnership at SXSW to support and inspire women in running.
The Milk Wars Roiling America
February 5, 2024 • Kristina Peterson
The Wall Street Journal dives into the dialogue surrounding what products get to wear the label of “milk”, including nods to MilkPEP’s recent spoof campaigns like Wood Milk and OK2Milk that reinforce dairy milk as real milk.
Adweek: MilkPEP Designs a Marathon for Women Runners
January 23, 2024 • Leslie Blount
Adweek covers the Every Woman’s Marathon launch, which tapped Amanda Gorman to announce MilkPEP’s biggest experiential activation to date.
Runner’s World on the Every Woman’s Marathon Launch
January 23, 2024 • Heather Mayer Irvine
Runner’s World covers the launch of Every Woman’s Marathon – the weekend retreat in Savannah, Georgia, that culminates with 26.2 miles.
Dairy Processing Spotlights Every Woman’s Marathon
January 23, 2024 • Brenton Smith
Dairy Processing covered MilkPEP’s launch announcement of Every Woman’s Marathon, a unique race experience designed to be inclusive, beginner-friendly and attuned to the unique needs of women at every stage of their marathon journey.
Dairy Foods Covers OK2Milk
November 13, 2023 • Dairy Foods
Dairy Foods spotlights MilkPEP’s comedic public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk.
Watch Queen Latifah Take On ‘Milk Shaming’
November 13, 2023 • Jon Springer
Ad Age covers MilkPEP’s newest campaign that playfully addresses the perception of drinking milk.
Ad Age Covers MilkPEP CEO Yin Woon Rani as Breakout Brand Leader of 2023
November 8, 2023 • Erika Wheless
How does dairy milk stay relevant on a shelf of alternatives? It takes humour, smart partnerships, and the leadership of MilkPEP’s CEO, Yin Woon Rani.
MilkPEP Offers Free Chicago Subway Rides to Support Marathoners
October 8, 2023 • Dairy Foods
Milk offered free rides on the CTA Red Line so all of Chicago could cheer on this year’s marathon runners as part of the 26.2 Gonna Need Milk campaign.
Milking Digital Out-Of-Home
October 2, 2023 • Barry Frey and E.B. Moss
Progressive Grocer spotlights MilkPEP’s use of DOOH as a creative opportunity to connect with consumers and gain share of voice.
MilkPEP Leans into Sports Marketing by Investing in Women Runners
September 18, 2023 • Alyssa Meyers
Marketing Brew’s Brand Strategy topic describes MilkPEP’s history in sports marketing while deep-diving into the recent work with the national 26.2 Every.Woman.Sponsored program and its impact on women runners and athletes.
“Wood Milk” is Editor’s Pick in AdWeek
April 21, 2023 • Leslie Blount
AdWeek covers Aubrey Plaza’s newest venture, Wood Milk. This new milk is brought to you by MilkPEP and GALE, and available in no store anywhere.
MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
August 10, 2023 • Brandy Shaul
MilkPEP is excited to reintroduce chocolate milk to the gaming community as the performance drink of gamers as a reminder that milk not only provides nutritional support but we are striving to bring community support as well.
The Power of Disruption with Yin Woon Rani
July 14, 2023
Featured in Progressive Grocer, in this interview with MilkPEP CEO Yin Woon Rani she talks about leveraging disruption to challenge convention, adapt to trends and cut through the clutter.
Got Milk? Gen Z Does, Apparently
July 12, 2023 • Emily Kirkpatrick
Glamour picks up on the incoming “real dairy renaissance” amongst Gen Z, spotlighting the pickup in both MilkPEP and DMI campaigns across Gen Z media like Snapchat, Roblox and TikTok.
MilkPEP Partners with the Dairy Alliance to Bring Milk to Peach State Runners!
July 3, 2023 • Blake Bussie
MilkPEP partners with the Dairy Alliance to bring milk to the 54th Annual AJC Peachtree Road Race in Atlanta, GA!
Clarity in Commerce: Al Dejewski
May 30, 2023 • The Mars Agency
MilkPEP VP of Marketing, Al Dejewski, is interviewed by The Mars Agency on how a traditional product category like milk stays fresh in the minds of younger consumers – repositioning milk as a performance drink in the eyes (and stomachs) of active-lifestyle households.
Wood Milk Makes Ad Age Top 5
May 18, 2023 • Jon Springer
MilkPEP’s campaign featuring Aubrey Plaza ranked in Ad Age’s 5 most interesting food and beverage campaigns you need to know about right now.
MilkPEP’s Yin Woon Rani on Championing Women Marathoners
May 5, 2023 • Soyoung Kang
Yin shares her thoughts with AdAge on how the “26.2” initiative, part of the “Gonna Need Milk” campaign, aims to rewrite the rules of sports sponsorship.
AGDAILY Showcases Wood Milk
April 24, 2023 • AGDAILY Staff
AGDAILY showcases Aubrey Plaza's new "game-changing" product: wood milk. Their favorite part of the video launch? “Only real milk is real!"
Hood Donated Chocolate Milk to the “Chocolate Milk Machine” That Will Be On-Site at a Pop-Up
April 13, 2023 • Dairy Foods
Hood donates chocolate milk to the “Chocolate Milk Machine” hosted by recovery footwear brand OOFOS and Milk at the Boston Marathon.
Adweek Case Study: How MilkPEP and GALE Rebranded “Got Milk”
April 14, 2023 • Paul Barbagallo
To reposition milk for a new generation, MilkPEP and GALE had to do more than run with the tagline of their predecessors. By embracing the best of performance and brand marketing, they’ve introduced a new platform to lead the way.
Got Milk? Not This Generation.
April 4, 2023 • Kim Severson
Kim Severson explores Gen Z’s varying perceptions on milk and how MilkPEP's marketing efforts are driving relevance and cultural currency with a hard-to-reach generation.
Behind the Work: MilkPEP and GALE Connect with Little Black Book on 26.2
March 24, 2023 • LBB Editorial
MilkPEP CEO, Yin Woon Rani, and GALE Associate Creative Director, Eliza Florendo, speak to Little Black Book about promoting gender equality in sports and empowering female runners.
Michigan Farm News Covers Milk’s Marathon Sponsorship
March 14, 2023 • Michigan Farm Bureau
Michigan Farm News highlights MilkPEP's continued commitment to sponsoring every woman running a marathon in America.
Hoard’s Dairyman Spotlights Team Milk
March 10, 2023 • Katelyn Allen
Hoard's Dairyman chronicles Milk's International Women's Day commitment to support all women marathon runners.
Dairy Foods Covers Every Woman Sponsored Fund
March 9, 2023 • Dairy Foods
Dairy Foods covers MilkPEP's International Women's Day announcement and the debut of the Every Women Sponsored Fund with Girls on the Run.
Where are all the brands at live gaming events?
January 25, 2023 • Brandon Doerrer
Campaign US highlights live gaming events as an opportunity for brands, spotlighting MilkPEP's sponsorship of TwitchCon 2022.
Why a DEI strategy is a must for any dairy processor
January 17, 2023 • Brian Berk
Dairy Foods writes about implementing a diversity, equity, and inclusion plan - and how it can yield tremendous benefits for dairy companies.
Uplifting Women in Sports Is a Running Theme for MilkPEP
November 3, 2022 • Sara Century
Adweek covers MilkPEP's fully integrated 26.2 campaign in support of this year’s female marathoners - as well as the next generation by donating to Girls on the Run.
How #TeamMilk Is Sponsoring This Year’s Marathon Runners to Inspire The Next Generation of Women
October 27, 2022
MilkPEP’s 26.2 program is highlighted in Marie Claire for inviting every woman running the NYC Marathon to join #TeamMilk and support Girls on the Run.
MilkPEP Earns OmniShopper Award
October 26, 2022 • Path to Purchase Institute
MilkPEP’s “Make the Trade,” an omnichannel program that took a cutting-edge approach to sweepstakes activation, was honored for Digital In-Store Activation by the Path to Purchase Institute.
MilkPEP’s 26.2 Campaign is Ad Age’s Marketing Winner of the Week
October 13, 2022 • E.J. Schultz & Adrianne Pasquarelli
MilkPEP gets in on the race with 26.2: an unofficial sponsorship of the New York Marathon in partnership with Girls on the Run.
Game On for Milk!
September 26, 2022 • Michele Vee
In MilkPEP's first blog, Michele Vee interviews Jen Grubb on MilkPEP's exciting advancement into the realm of gaming and TwitchCon.
Real Simple: Wait a Minute, Is Milk More Hydrating Than Water?
July 19, 2022 • Lacey Muinos
Realsimple.com dives into the existing research to find out whether milk beats out water in the hydration department, which type of milk (cow's or plant-based?) is the most hydrating, and what experts have to say.
Is This Thing On?
May 24, 2021 • Brad Simms
CEO of GALE Partners, Brad Simms, kicked off the new audio series Is This Thing On? with Yin Woon Rani, CEO at MilkPEP, which recently tapped GALE to lead all of its marketing efforts.
Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink
July 19, 2019 • L.T Stanley
MilkPEP's dairy-centric campaign takes stunts to a chilly level as Olympic cyclist Kristin Armstrong and Karate champ Ariel Torres trained behind shelves of dairy products.
MilkPEP’s 2022 Annual Report is in!
September 19, 2023 • MilkPEP
Read how MilkPEP is committed to making milk matter more in the hearts of minds of consumers. Check out the 2022 MilkPEP Annual Report – an in-depth, highly visual summary of our 2022 programming with links to videos, award wins, program results, and more.
