Newsroom

Game On for Milk!

Gonna Need Milk is Helping to Level the Playing Field in Esports

  • April 10, 2024 MilkPEP

Gonna Need Milk proudly announces a first-of-its-kind Fortnite circuit offering the largest women’s esports prize pool in North America.

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milk wave

Forbes Covers The Milk Cup

May 7, 2024 • Lindsey Darvin
In an interview with ThePeachCobbler, Forbes covers how MilkPEP is empowering women in gaming with an all-women $250,000 Fortnite tournament

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Influencer Marketing: Beyond Advertising and into Culture

May 17, 2024 • MilkPEP
Learn best practices and tips from MilkPEP to ensure you're optimizing your influencer program

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Influencer Marketing: The Must-Have Media Channel

May 8, 2024 • MilkPEP
Learn best practices and tips from MilkPEP to ensure you're optimizing your influencer program

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MilkPEP Unleashes Comedian Vanessa Bayer on a Farm in Dairy Diaries

April 30, 2024 • LBB
Dairy Diaries is a captivating special edutainment taking you on a laugh-out-loud journey into the world of dairy farming with Emmy-nominated sketch comedian and actress Vanessa Bayer.

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Dairy Foods Covers MilkPEP’s Milk Cup Launch

April 10, 2024 • Dairy Foods
MilkPEP continues initiatives to spotlight women gamers in a first-of-its-kind Fortnite circuit offering the largest women’s esports prize pool in North America

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Running Sucks: Uplifting Docuseries Available Now

April 2, 2024 • The Cut
Follow skeptic-turned-believer Abi Ayers on her quest to understand the allure running as she makes an unexpected decision: to run Team Milk’s inaugural Every Woman’s Marathon.

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Team Milk, Vox Media and GALE Unite to Empower Women in Running

March 8, 2024 • Vox Media
Vox Media and MilkPEP partner for a women-led run and panel at SXSW on International Women’s Day that will lead up to the premiere of an inspiring docuseries

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Milk, GALE and Vox Ink Empower Women Athletes with Inspiring Docuseries

March 7, 2024 • LLB
The Little Black Book helps debut the Team Milk and Vox Media dynamic partnership at SXSW to support and inspire women in running.

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The Milk Wars Roiling America

February 5, 2024 • Kristina Peterson
The Wall Street Journal dives into the dialogue surrounding what products get to wear the label of “milk”, including nods to MilkPEP’s recent spoof campaigns like Wood Milk and OK2Milk that reinforce dairy milk as real milk.

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Adweek: MilkPEP Designs a Marathon for Women Runners

January 23, 2024 • Leslie Blount
Adweek covers the Every Woman’s Marathon launch, which tapped Amanda Gorman to announce MilkPEP’s biggest experiential activation to date.

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Runner’s World on the Every Woman’s Marathon Launch

January 23, 2024 • Heather Mayer Irvine
Runner’s World covers the launch of Every Woman’s Marathon – the weekend retreat in Savannah, Georgia, that culminates with 26.2 miles.

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Dairy Processing Spotlights Every Woman’s Marathon

January 23, 2024 • Brenton Smith
Dairy Processing covered MilkPEP’s launch announcement of Every Woman’s Marathon, a unique race experience designed to be inclusive, beginner-friendly and attuned to the unique needs of women at every stage of their marathon journey.

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Dairy Foods Covers OK2Milk

November 13, 2023 • Dairy Foods
Dairy Foods spotlights MilkPEP’s comedic public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk.

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Watch Queen Latifah Take On ‘Milk Shaming’

November 13, 2023 • Jon Springer
Ad Age covers MilkPEP’s newest campaign that playfully addresses the perception of drinking milk.

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Ad Age Covers MilkPEP CEO Yin Woon Rani as Breakout Brand Leader of 2023

November 8, 2023 • Erika Wheless
How does dairy milk stay relevant on a shelf of alternatives? It takes humour, smart partnerships, and the leadership of MilkPEP’s CEO, Yin Woon Rani.

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MilkPEP Offers Free Chicago Subway Rides to Support Marathoners

October 8, 2023 • Dairy Foods
Milk offered free rides on the CTA Red Line so all of Chicago could cheer on this year’s marathon runners as part of the 26.2 Gonna Need Milk campaign.

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Milking Digital Out-Of-Home

October 2, 2023 • Barry Frey and E.B. Moss
Progressive Grocer spotlights MilkPEP’s use of DOOH as a creative opportunity to connect with consumers and gain share of voice.

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MilkPEP Leans into Sports Marketing by Investing in Women Runners

September 18, 2023 • Alyssa Meyers
Marketing Brew’s Brand Strategy topic describes MilkPEP’s history in sports marketing while deep-diving into the recent work with the national 26.2 Every.Woman.Sponsored program and its impact on women runners and athletes.

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“Wood Milk” is Editor’s Pick in AdWeek

April 21, 2023 • Leslie Blount
AdWeek covers Aubrey Plaza’s newest venture, Wood Milk. This new milk is brought to you by MilkPEP and GALE, and available in no store anywhere.

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MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience

August 10, 2023 • Brandy Shaul
MilkPEP is excited to reintroduce chocolate milk to the gaming community as the performance drink of gamers as a reminder that milk not only provides nutritional support but we are striving to bring community support as well.

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The Power of Disruption with Yin Woon Rani

July 14, 2023
Featured in Progressive Grocer, in this interview with MilkPEP CEO Yin Woon Rani she talks about leveraging disruption to challenge convention, adapt to trends and cut through the clutter.

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Got Milk? Gen Z Does, Apparently

July 12, 2023 • Emily Kirkpatrick
Glamour picks up on the incoming “real dairy renaissance” amongst Gen Z, spotlighting the pickup in both MilkPEP and DMI campaigns across Gen Z media like Snapchat, Roblox and TikTok.

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MilkPEP Partners with the Dairy Alliance to Bring Milk to Peach State Runners!

July 3, 2023 • Blake Bussie
MilkPEP partners with the Dairy Alliance to bring milk to the 54th Annual AJC Peachtree Road Race in Atlanta, GA!

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Clarity in Commerce: Al Dejewski

May 30, 2023 • The Mars Agency
MilkPEP VP of Marketing, Al Dejewski, is interviewed by The Mars Agency on how a traditional product category like milk stays fresh in the minds of younger consumers – repositioning milk as a performance drink in the eyes (and stomachs) of active-lifestyle households.

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Wood Milk Makes Ad Age Top 5

May 18, 2023 • Jon Springer
MilkPEP’s campaign featuring Aubrey Plaza ranked in Ad Age’s 5 most interesting food and beverage campaigns you need to know about right now.

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MilkPEP’s Yin Woon Rani on Championing Women Marathoners

May 5, 2023 • Soyoung Kang
Yin shares her thoughts with AdAge on how the “26.2” initiative, part of the “Gonna Need Milk” campaign, aims to rewrite the rules of sports sponsorship.

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AGDAILY Showcases Wood Milk

April 24, 2023 • AGDAILY Staff
AGDAILY showcases Aubrey Plaza's new "game-changing" product: wood milk. Their favorite part of the video launch? “Only real milk is real!"

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Hood Donated Chocolate Milk to the “Chocolate Milk Machine” That Will Be On-Site at a Pop-Up

April 13, 2023 • Dairy Foods
Hood donates chocolate milk to the “Chocolate Milk Machine” hosted by recovery footwear brand OOFOS and Milk at the Boston Marathon.

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Adweek Case Study: How MilkPEP and GALE Rebranded “Got Milk”

April 14, 2023 • Paul Barbagallo
To reposition milk for a new generation, MilkPEP and GALE had to do more than run with the tagline of their predecessors. By embracing the best of performance and brand marketing, they’ve introduced a new platform to lead the way.

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Got Milk? Not This Generation.

April 4, 2023 • Kim Severson
Kim Severson explores Gen Z’s varying perceptions on milk and how MilkPEP's marketing efforts are driving relevance and cultural currency with a hard-to-reach generation.

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Behind the Work: MilkPEP and GALE Connect with Little Black Book on 26.2

March 24, 2023 • LBB Editorial
MilkPEP CEO, Yin Woon Rani, and GALE Associate Creative Director, Eliza Florendo, speak to Little Black Book about promoting gender equality in sports and empowering female runners.

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Michigan Farm News Covers Milk’s Marathon Sponsorship

March 14, 2023 • Michigan Farm Bureau
Michigan Farm News highlights MilkPEP's continued commitment to sponsoring every woman running a marathon in America.

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Hoard’s Dairyman Spotlights Team Milk

March 10, 2023 • Katelyn Allen
Hoard's Dairyman chronicles Milk's International Women's Day commitment to support all women marathon runners.

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Dairy Foods Covers Every Woman Sponsored Fund

March 9, 2023 • Dairy Foods
Dairy Foods covers MilkPEP's International Women's Day announcement and the debut of the Every Women Sponsored Fund with Girls on the Run.

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Where are all the brands at live gaming events?

January 25, 2023 • Brandon Doerrer
Campaign US highlights live gaming events as an opportunity for brands, spotlighting MilkPEP's sponsorship of TwitchCon 2022.

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Why a DEI strategy is a must for any dairy processor

January 17, 2023 • Brian Berk
Dairy Foods writes about implementing a diversity, equity, and inclusion plan - and how it can yield tremendous benefits for dairy companies.

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Uplifting Women in Sports Is a Running Theme for MilkPEP

November 3, 2022 • Sara Century
Adweek covers MilkPEP's fully integrated 26.2 campaign in support of this year’s female marathoners - as well as the next generation by donating to Girls on the Run.

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How #TeamMilk Is Sponsoring This Year’s Marathon Runners to Inspire The Next Generation of Women

October 27, 2022
MilkPEP’s 26.2 program is highlighted in Marie Claire for inviting every woman running the NYC Marathon to join #TeamMilk and support Girls on the Run.

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MilkPEP Earns OmniShopper Award

October 26, 2022 • Path to Purchase Institute
MilkPEP’s “Make the Trade,” an omnichannel program that took a cutting-edge approach to sweepstakes activation, was honored for Digital In-Store Activation by the Path to Purchase Institute.

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MilkPEP’s 26.2 Campaign is Ad Age’s Marketing Winner of the Week

October 13, 2022 • E.J. Schultz & Adrianne Pasquarelli
MilkPEP gets in on the race with 26.2: an unofficial sponsorship of the New York Marathon in partnership with Girls on the Run.

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Game On for Milk!

September 26, 2022 • Michele Vee
In MilkPEP's first blog, Michele Vee interviews Jen Grubb on MilkPEP's exciting advancement into the realm of gaming and TwitchCon.

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Real Simple: Wait a Minute, Is Milk More Hydrating Than Water?

July 19, 2022 • Lacey Muinos
Realsimple.com dives into the existing research to find out whether milk beats out water in the hydration department, which type of milk (cow's or plant-based?) is the most hydrating, and what experts have to say.

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Is This Thing On?

May 24, 2021 • Brad Simms
CEO of GALE Partners, Brad Simms, kicked off the new audio series Is This Thing On? with Yin Woon Rani, CEO at MilkPEP, which recently tapped GALE to lead all of its marketing efforts.

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Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink

July 19, 2019 • L.T Stanley
MilkPEP's dairy-centric campaign takes stunts to a chilly level as Olympic cyclist Kristin Armstrong and Karate champ Ariel Torres trained behind shelves of dairy products.

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MilkPEP’s 2022 Annual Report is in!

September 19, 2023 • MilkPEP
Read how MilkPEP is committed to making milk matter more in the hearts of minds of consumers. Check out the 2022 MilkPEP Annual Report – an in-depth, highly visual summary of our 2022 programming with links to videos, award wins, program results, and more.

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