Newsroom

Game On for Milk!

Milk Aims to Sponsor Every Woman Running a Marathon This Year

  • March 8, 2023

Milk’s 26.2 initiative is a bold commitment to generate awareness for gender inequality in sport and the kick off to a larger promise to feature only women in 100% of all campaigns.

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milk wave

Where are all the brands at live gaming events?

January 25, 2023 • Brandon Doerrer
Campaign US highlights live gaming events as an opportunity for brands, spotlighting MilkPEP's sponsorship of TwitchCon 2022.

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Why a DEI strategy is a must for any dairy processor

January 17, 2023 • Brian Berk
Dairy Foods writes about implementing a diversity, equity, and inclusion plan - and how it can yield tremendous benefits for dairy companies.

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Uplifting Women in Sports Is a Running Theme for MilkPEP

November 3, 2022 • Sara Century
Adweek covers MilkPEP's fully integrated 26.2 campaign in support of this year’s female marathoners - as well as the next generation by donating to Girls on the Run.

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How #TeamMilk Is Sponsoring This Year’s Marathon Runners to Inspire The Next Generation of Women

October 27, 2022
MilkPEP’s 26.2 program is highlighted in Marie Claire for inviting every woman running the NYC Marathon to join #TeamMilk and support Girls on the Run.

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MilkPEP Earns OmniShopper Award

October 26, 2022 • Path to Purchase Institute
MilkPEP’s “Make the Trade,” an omnichannel program that took a cutting-edge approach to sweepstakes activation, was honored for Digital In-Store Activation by the Path to Purchase Institute.

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MilkPEP’s 26.2 Campaign is Ad Age’s Marketing Winner of the Week

October 13, 2022 • E.J. Schultz & Adrianne Pasquarelli
MilkPEP gets in on the race with 26.2: an unofficial sponsorship of the New York Marathon in partnership with Girls on the Run.

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Game On for Milk!

September 26, 2022 • Michele Vee
In MilkPEP's first blog, Michele Vee interviews Jen Grubb on MilkPEP's exciting advancement into the realm of gaming and TwitchCon.

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Real Simple: Wait a Minute, Is Milk More Hydrating Than Water?

July 19, 2022 • Lacey Muinos
Realsimple.com dives into the existing research to find out whether milk beats out water in the hydration department, which type of milk (cow's or plant-based?) is the most hydrating, and what experts have to say.

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Is This Thing On?

May 24, 2021 • Brad Simms
CEO of GALE Partners, Brad Simms, kicked off the new audio series Is This Thing On? with Yin Woon Rani, CEO at MilkPEP, which recently tapped GALE to lead all of its marketing efforts.

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Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink

July 19, 2019 • L.T Stanley
MilkPEP's dairy-centric campaign takes stunts to a chilly level as Olympic cyclist Kristin Armstrong and Karate champ Ariel Torres trained behind shelves of dairy products.

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