MilkPEP proudly represents and serves America’s dedicated and hardworking milk processors. We drive demand for dairy milk through category-level national consumer marketing, research and insights, partnerships, education and more.
MilkPEP’s campaigns are designed to educate while safeguarding milk’s reputation and nutritional benefits.
Our brand-new campaign, You’re Gonna Need Milk For That, is ready to show the world that when it comes to performance, hydration and recovery, milk is the nutrient-rich ally they need on their path to greatness.
Milk is the Original Sports Drink, fueling champions and the will to win since 776 B.C.—and we’re gonna set the record straight.
This is the next step in the evolution of our iconic ‘got milk?’ campaign. We can’t wait for you to help share this story far and wide.
This toolkit will help you amplify our message through ready-to-use and customizable assets, just waiting to be activated for your brands. And check back often, we’ll routinely update the toolkit with new items.VIEW HERE
There’s less than 100 days to go until Tokyo 2021—are you and your brands Olympics-ready?
Luckily, MilkPEP’s got your back. Meet the new TEAM MILK: Maurio McCoy (Skateboarding), Cat Osterman (Softball), Ariel Torres (Karate), and Hannah Roberts (BMX Freestyle). These athletes have been drinking milk — the OG sports drink since 776 BC — to fuel their training and to keep them hydrated when competing. Now it’s your turn to take advantage of their partnership with milk and start amplifying your brands.
Check out the toolkit for ready-to-use and customizable assets.View Now
The iconic ‘got milk?’ campaign is here for a new generation of milk drinkers, a generation that is digitally savvy, social-minded, curious and engaged. Leverage the power of ‘got milk?’ for your brand.Learn More
This year’s Olympic activation looks different than any we’ve done in the past. We’re tapping Tokyo’s newest and edgiest sports, telling the authentic milk stories of Team USA’s coolest athletes and bringing it all to consumers via an innovative augmented reality experience that will be accessed exclusively by purchasing real milk.Learn More
MilkPEP.org is the central hub for our Milk Brands. Here you will find the latest Social Media Content, Point of Sale Materials, Webinar Calendar and Registration, Research Documents and much much more. If you have not found what you are looking for, please explore our other campaigns below. Happy Exploring!
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Last Modified: October 12, 2020