MilkPEP proudly represents and serves America’s dedicated and hardworking milk processors. We drive demand for dairy milk through category-level national consumer marketing, research and insights, partnerships, education and more.
MilkPEP’s campaigns are designed to educate while safeguarding milk’s reputation and nutritional benefits.
In May, our breakthrough You’re Gonna Need Milk For That (YGNMFT) campaign kicked off reconsideration of milk as a performance drink. Together we helped show the world that when it comes to performance, hydration, and recovery, milk is the nutrient rich ally they need on their path to greatness.
Now it’s time for us to hit the gridiron with a new installment of YGNMFT. This next step in reconsideration takes us into football season with an all-new TEAM MILK—featuring authentic, milk-drinking athletes at the height of their sport.
The YGNMFT Football Toolkit is made for your brands and packed with ready-to-use and customizable assets—from exciting video content to social posts. Join us and activate!VIEW NOW
The iconic ‘got milk?’ campaign is here for a new generation of milk drinkers, a generation that is digitally savvy, social-minded, curious and engaged. Leverage the power of ‘got milk?’ for your brand.Learn More
This year’s Olympic activation looks different than any we’ve done in the past. We’re tapping Tokyo’s newest and edgiest sports, telling the authentic milk stories of Team USA’s coolest athletes and bringing it all to consumers via an innovative augmented reality experience that will be accessed exclusively by purchasing real milk.Learn More
MilkPEP.org is the central hub for our Milk Brands. Here you will find the latest Social Media Content, Point of Sale Materials, Webinar Calendar and Registration, Research Documents and much much more. If you have not found what you are looking for, please explore our other campaigns below. Happy Exploring!
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Last Modified: October 12, 2020