Milk moves us

Simple, yet powerful. Dairy milk is packed with protein and 13 essential nutrients. It has the power to support growing bodies, help athletes recover, and even hydrates better than water. It’s one of the world’s most remarkable superfoods. For this natural wonder, MilkPEP will always champion the raising of a glass.

Explore campaigns, research, sales reports and more

From customizable consumer-facing materials to industry and retail support, find everything you need to raise awareness and demand for Milk.

Essential servings

Milk is always on the move. Check out the latest news, campaigns, sales reports and trends happening now.

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The Latest Consumption Trends

What occasions are driving shifts in milk volume? Catch up on the latest data and key insights from MilkPEP’s exclusive Beverage Consumption and Attitudes Tracker.

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Activate Powerful Milk Claims

Leverage MilkPEP’s evergreen claims activation guide to bring to life research-grounded claims around hydration, protein, recovery and more.

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Sales Topline Period 1

The latest report is out now – explore more around milk sales, volume, pricing, and promotional trends on a national and regional basis.

Milk facts

Protein-packed. Nutrient-rich. Flavor-full. When it comes to fueling the body, no one stands taller than milk

Milk hydrates you better than water by effectively replenishing electrolytes—in part due to its natural protein and other essential nutrients.


As farm to table as it gets: a glass of white dairy milk has just 3 ingredients: milk, vitamin A and vitamin D.


Drinking milk and chocolate milk is a naturally nutrient-rich way to fuel performance and recovery.

Milk is a complete protein

Milk is a complete protein meaning it provides all of the amino acids your body needs and can’t make on its own.

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Events & more

Explore the latest milk moments and dairy processor events you don’t want to miss.

MilkPEP Webinar: Influencer Marketing, New Trends & Insights for Milk

Webinar • April 18, 2024

Join us live on Thursday, April 18th at 2 p.m. ET for MilkPEP’s webinar, Influencer Marketing: New Trends & Insights for Milk. Expand your milk marketing to new heights with today’s modern media channel… influencers!

Register Here

Every Woman’s Marathon

Marathon • November 16, 2024

A ground-breaking movement by MilkPEP to revolutionize the marathon landscape by hosting the only marathon in the U.S. for women, powered by the original performance beverage, milk.

Register Today

You’re Gonna Need Milk  For That

You’re Gonna Need Milk For That

Milk is a superfood. See the latest recipes, facts, athlete testimonials and how milk stacks up to other performance beverages. Spoiler alert: we crush it.
Every Woman’s Marathon

A Race For Women,
By Women

Every Woman’s Marathon, hosted by MilkPEP, is the ultimate celebration of female strength across backgrounds, abilities and ages. See how we’re supporting every woman on her road to 26.2 miles.