Driving category growth

Driving dairy milk category growth across all channels.


Dairy milk is a powerhouse


Dairy delivers 20% of store profits using only 3% of its space


Milk is $25 billion dollar category


Milk ranks in the top 10 for sales and profitability at retail


9 out of 10 of national households buy milk


8 out of 10 shoppers plan to buy milk pre-trip


Half of Americans consume milk daily

Discover more

Essential Servings one

Monthly sales topline

Explore the latest reports on volume sales, product, and channel trends. Featuring IRI and USDA data, MilkPEP’s Sales Topline includes national and regional reports along with in-depth analysis and insights. 

Essential Servings two

Capture “one more door”

Download the tool that dynamcially calculates space performance and out-of-stocks based on your regionality to support the storyline for shifting one more door to milk. 

Essential Servings three

Navigating retail disruption

Rewatch MilkPEP’s must-see webinar in partnership with Kantar on retail transformation, inflation and other macroeconomic factors affecting milk in 2023.