Driving category growth

Driving dairy milk category growth across all channels.


Dairy milk is a powerhouse


Dairy delivers 20% of store profits using only 3% of its space


Milk is $25 billion dollar category


Milk ranks in the top 10 for sales and profitability at retail


9 out of 10 of national households buy milk


8 out of 10 shoppers plan to buy milk pre-trip


Half of Americans consume milk daily

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Essential Servings one

Monthly Sales Topline

Featuring Circana and USDA data, MilkPEP’s Sales Topline includes national and regional reports along with in-depth analysis and insights on voulme sales and channel trends.

Essential Servings two

Optimize Your Dairy Case

Leverage MilkPEP’s exclusive One More Door tool and other powerful audit data to drive milk sales in grocery and supercenters through better space and service.

Essential Servings three

Telling Milk’s Category Story

The newly-released modules cover 6 territories with data around milk’s power at retail, regional mix and more to identify new opportunities with shoppers and retailers.