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Making Milk Modern

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MilkPEP’s Yin Woon Rani on Championing Women Marathoners

May 5, 2023 • Soyoung Kang
Yin shares her thoughts with AdAge on how the “26.2” initiative, part of the “Gonna Need Milk” campaign, aims to rewrite the rules of sports sponsorship.

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AGDAILY Showcases Wood Milk

April 24, 2023 • AGDAILY Staff
AGDAILY showcases Aubrey Plaza's new "game-changing" product: wood milk. Their favorite part of the video launch? “Only real milk is real!"

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Hood Donated Chocolate Milk to the “Chocolate Milk Machine” That Will Be On-Site at a Pop-Up

April 13, 2023 • Dairy Foods
Hood donates chocolate milk to the “Chocolate Milk Machine” hosted by recovery footwear brand OOFOS and Milk at the Boston Marathon.

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Adweek Case Study: How MilkPEP and GALE Rebranded “Got Milk”

April 14, 2023 • Paul Barbagallo
To reposition milk for a new generation, MilkPEP and GALE had to do more than run with the tagline of their predecessors. By embracing the best of performance and brand marketing, they’ve introduced a new platform to lead the way.

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Got Milk? Not This Generation.

April 4, 2023 • Kim Severson
Kim Severson explores Gen Z’s varying perceptions on milk and how MilkPEP's marketing efforts are driving relevance and cultural currency with a hard-to-reach generation.

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Behind the Work: MilkPEP and GALE Connect with Little Black Book on 26.2

March 24, 2023 • LBB Editorial
MilkPEP CEO, Yin Woon Rani, and GALE Associate Creative Director, Eliza Florendo, speak to Little Black Book about promoting gender equality in sports and empowering female runners.

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Michigan Farm News Covers Milk’s Marathon Sponsorship

March 14, 2023 • Michigan Farm Bureau
Michigan Farm News highlights MilkPEP's continued commitment to sponsoring every woman running a marathon in America.

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Hoard’s Dairyman Spotlights Team Milk

March 10, 2023 • Katelyn Allen
Hoard's Dairyman chronicles Milk's International Women's Day commitment to support all women marathon runners.

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Dairy Foods Covers Every Woman Sponsored Fund

March 9, 2023 • Dairy Foods
Dairy Foods covers MilkPEP's International Women's Day announcement and the debut of the Every Women Sponsored Fund with Girls on the Run.

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Where are all the brands at live gaming events?

January 25, 2023 • Brandon Doerrer
Campaign US highlights live gaming events as an opportunity for brands, spotlighting MilkPEP's sponsorship of TwitchCon 2022.

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Why a DEI strategy is a must for any dairy processor

January 17, 2023 • Brian Berk
Dairy Foods writes about implementing a diversity, equity, and inclusion plan - and how it can yield tremendous benefits for dairy companies.

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Uplifting Women in Sports Is a Running Theme for MilkPEP

November 3, 2022 • Sara Century
Adweek covers MilkPEP's fully integrated 26.2 campaign in support of this year’s female marathoners - as well as the next generation by donating to Girls on the Run.

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How #TeamMilk Is Sponsoring This Year’s Marathon Runners to Inspire The Next Generation of Women

October 27, 2022
MilkPEP’s 26.2 program is highlighted in Marie Claire for inviting every woman running the NYC Marathon to join #TeamMilk and support Girls on the Run.

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MilkPEP Earns OmniShopper Award

October 26, 2022 • Path to Purchase Institute
MilkPEP’s “Make the Trade,” an omnichannel program that took a cutting-edge approach to sweepstakes activation, was honored for Digital In-Store Activation by the Path to Purchase Institute.

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MilkPEP’s 26.2 Campaign is Ad Age’s Marketing Winner of the Week

October 13, 2022 • E.J. Schultz & Adrianne Pasquarelli
MilkPEP gets in on the race with 26.2: an unofficial sponsorship of the New York Marathon in partnership with Girls on the Run.

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Game On for Milk!

September 26, 2022 • Michele Vee
In MilkPEP's first blog, Michele Vee interviews Jen Grubb on MilkPEP's exciting advancement into the realm of gaming and TwitchCon.

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Real Simple: Wait a Minute, Is Milk More Hydrating Than Water?

July 19, 2022 • Lacey Muinos
Realsimple.com dives into the existing research to find out whether milk beats out water in the hydration department, which type of milk (cow's or plant-based?) is the most hydrating, and what experts have to say.

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Is This Thing On?

May 24, 2021 • Brad Simms
CEO of GALE Partners, Brad Simms, kicked off the new audio series Is This Thing On? with Yin Woon Rani, CEO at MilkPEP, which recently tapped GALE to lead all of its marketing efforts.

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Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink

July 19, 2019 • L.T Stanley
MilkPEP's dairy-centric campaign takes stunts to a chilly level as Olympic cyclist Kristin Armstrong and Karate champ Ariel Torres trained behind shelves of dairy products.

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