Making Milk Modern

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From customizable consumer-facing materials to industry and retail support, find everything you need to raise awareness and demand for Milk.

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Uplifting Women in Sports Is a Running Theme for MilkPEP

November 3, 2022 • Sara Century
Adweek covers MilkPEP's fully integrated 26.2 campaign in support of this year’s female marathoners - as well as the next generation by donating to Girls on the Run.

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How #TeamMilk Is Sponsoring This Year’s Marathon Runners to Inspire The Next Generation of Women

October 27, 2022
MilkPEP’s 26.2 program is highlighted in Marie Claire for inviting every woman running the NYC Marathon to join #TeamMilk and support Girls on the Run.

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MilkPEP Earns OmniShopper Award

October 26, 2022 • Path to Purchase Institute
MilkPEP’s “Make the Trade,” an omnichannel program that took a cutting-edge approach to sweepstakes activation, was honored for Digital In-Store Activation by the Path to Purchase Institute.

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MilkPEP’s 26.2 Campaign is Ad Age’s Marketing Winner of the Week

October 13, 2022 • E.J. Schultz & Adrianne Pasquarelli
MilkPEP gets in on the race with 26.2: an unofficial sponsorship of the New York Marathon in partnership with Girls on the Run.

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Game On for Milk!

September 26, 2022 • Michele Vee
In MilkPEP's first blog, Michele Vee interviews Jen Grubb on MilkPEP's exciting advancement into the realm of gaming and TwitchCon.

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Real Simple: Wait a Minute, Is Milk More Hydrating Than Water?

July 19, 2022 • Lacey Muinos dives into the existing research to find out whether milk beats out water in the hydration department, which type of milk (cow's or plant-based?) is the most hydrating, and what experts have to say.

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Is This Thing On?

May 24, 2021 • Brad Simms
CEO of GALE Partners, Brad Simms, kicked off the new audio series Is This Thing On? with Yin Woon Rani, CEO at MilkPEP, which recently tapped GALE to lead all of its marketing efforts.

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Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink

July 19, 2019 • L.T Stanley
MilkPEP's dairy-centric campaign takes stunts to a chilly level as Olympic cyclist Kristin Armstrong and Karate champ Ariel Torres trained behind shelves of dairy products.

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