Kikke Riedel joined MilkPEP in 1998 and provides strategic direction across all program elements for the “got milk?” campaign through award-winning market research, insight generation and thought leadership. From long range strategic planning to business performance assessments, employing a wide range of traditional and contemporary research methods, Kikke helps MilkPEP create programs to get Americans to drink more milk. Originally from Denmark, Kikke came to the United States in 1989.

She is a graduate of American University and lives with her family in Bethesda, MD.