Kikke Riedel is the Senior Vice President of Strategy & Insights at MilkPEP, the organization behind the national milk campaign. With a challenger mind set and a keen understanding of consumer behavior, Kikke leads MilkPEP’sresearch and insight function, working closely with a diverse team of research and agency partners across all program elements. Her strategic direction, grounded in innovative market research and best in class analytics, drives impactful business results for U.S. milk brands, ultimately making milk matter more. 

Originally from Denmark, Kikke came to the United States in 1989 for what was supposed to be a relatively short gap year. She is a graduate of American University and joined MilkPEP in 1998 just as the iconic Milk Mustache campaign was launched. A recent empty-nester, Kikke lives in Bethesda, MD with her husband and their dog, Nellie, who basks in their undivided attention.