Unleash Your Brand’s Potential

Marketing programs for brands

Two women sitting alongside the Chicago River holding up glass bottles of chocolate milk in celebration, Chicago skyline in the background.

MilkPEP offers many programs that not only stretch your marketing dollars but also increase attention for your brand. For certain programs, we’ll even provide funding and logistical support.

Deadline for submissions is Friday, December 5th

Why partner with MilkPEP?

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Boosts Budget

Amplify the value of your marketing dollars with MilkPEP’s help.

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Amplify Reach

Gain attention for your brand and reach new customers without increasing your budget.

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 Your Creative Muse

Get modern, elevated creative
from MIilkPEP that makes your
brand the star.

2025 Marketing Programs

Every Woman’s Marathon

Bring your brand into the only marathon in the U.S. designed for women, by women. After two successful years, Every Woman’s Marathon continues to offer impactful ways for brands to connect with active women.


A female with a bright smile, holding a bottle of chocolate milk.

Influencer Program

WHAT IT IS
Partner with a featured female influencer to spotlight your brand in an eight-month campaign tied to her training journey for Every Woman’s Marathon.

HOW IT WORKS

  • Work with a dedicated representative for easy end-to-end campaign management
  • Your influencer creates monthly content
that spotlights your brand as part of their journey training for Every Woman’s Marathon.
  • Extend campaign reach with MilkPEP’s strategic paid social guidance and optional State and Regional funding for amplification.


A gallon and half gallon of milk with labels that say ‘Your label here’.

Co-Brand Your Label

WHAT IT IS
Align your brand with the excitement around Every Woman’s Marathon with a unique co-branded label and registration page.

HOW IT WORKS

  • Share label production specifications
  • MilkPEP creates co-branded artwork to your specifications
  • Track QR code scans from your product

#TeamMilk Running Opportunities

Team Milk is 30,000+ women strong. Tap into a community that celebrates, supports and fuels women runners.

A group of marathon runners.
A woman holding up a bottle of 26.2 Chocolate Milk.
An expo booth with banner ‘26.2 You’re Gonna Need Milk for That’ surrounded by display images of female runners.

Marathons

WHAT IT IS

If you sponsor a marathon in your market, MilkPEP will turn it into a Team Milk experience—complete with a co-branded expo booth and awesome runner swag—all designed to spotlight milk’s benefits for fueling and recovery.

HOW IT WORKS

  • You secure a sponsorship or exhibitor package at a marathon event
  • MilkPEP provides financial support to bring a co-branded Team Milk booth to the expo
  • Your brand manages on-site sampling and distribution of chocolate milk at the finish line.
  • State and Regional organizations are invited to support with on-site nutritionists or subject matter exports who spark conversation and spotlight milk’s benefits.


A table with a variety of event gear for 26.2 You’re Gonna Need Milk for that. Stickers, tote bags, and t-shirts are displayed.

Event Gear Order Form

WHAT IT IS

Level up your brand’s presence at races, sporting events or other local activations with all the gear you need to get started. We’ll even provide some supplemental funding (exclusions apply).

HOW IT WORKS

  • Browse available gear like stickers, sweat towels, cowbells, custom-branded tents and more
  • Upload your logo for custom-branded gear
  • Orders reopen in 2026 and are shipped within four to six weeks


A group of young Girls on the Run participants.

Expand Your Local Partnerships

WHAT IT IS

An opportunity to extend your Every Woman’s Marathon influencer program—or other local partnerships—by creating a community experience that connects your brand with runners and celebrates milk’s role in fueling and recovery.

HOW IT WORKS

  • Bring chocolate milk to a 5K run led by your influencer, with on-site support and swag provided by MilkPEP.
  • State and Regional organizations have the opportunity to amplify a brand’s promotion with paid social support.
  • Already have an idea or partner? We’ll collaborate to help your brand connect, whether it’s with a local run club, a Girls on the Run council, or another community initiative.

Retail Media

Disrupt and drive conversion at pre-shop and point-of-purchase in the eCommerce space.


A female sits on her kitchen counter drinking a glass of white milk, a gallon of whole milk sits on the counter, next to a variety of plants.

Instacart Program

WHAT IT IS

Develop an Instacart campaign tailored to your goals and brand with tier-based investment matching from MilkPEP.

HOW IT WORKS

  • Kick off with MilkPEP and collaborate on campaign strategy and creative
  • Receive a matched investment
  • We do the campaign and reporting on behalf
of your brand

Our Team

Headshot of Annette Taylor.

Annette Taylor

VP, Commercial Marketing

Julie Hill

Julie Hill

Commercial Marketing Manager

Ready to get started?

Please sign in with your Resource Hub credentials and fill out the form to get more info about how MilkPEP can help you amplify your brand and increase sales. Deadline for submissions is Friday, December 5th.