Driving category growth

Driving dairy milk category growth across all channels.

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Dairy milk is a powerhouse

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Dairy milk dollars have grown at a CAGR of +4% from 2019 to now

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Milk is $18 billion dollar category

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Value-added (organic, lactose-free and health-enhanced) dairy milk sales alone are $2B+ greater than plant-based alternatives

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9 out of 10 of national households buy milk

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Baskets with milk are almost 2x larger than baskets without milk

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Milk consumption is rising for the first time in years, with over 60% of Americans drinking it daily

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Essential Servings one

Monthly Sales Topline

Featuring Circana and USDA data, MilkPEP’s Sales Topline includes national and regional reports along with in-depth analysis and insights on voulme sales and channel trends.

Essential Servings two

Retail-Ready Presentations

Leverage MilkPEP’s customizable selling stories to drive dairy milk sales at retail through key category growth drivers and cutting-edge shopper insights.

Essential Servings three

All Channel Tracking 2023

This exclusive webinar series explores results from MilkPEP’s comprehensive report covering retail, schools, foodservice, and more.
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