ABOUT

 

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, and dedicated to educating consumers and increasing consumption of fluid milk. MilkPEP activities are led by a 20-member board and monitored by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service.

MilkPEP’s robust campaign efforts aim to increase awareness for milk’s nutritional benefits and safeguard milk’s reputation against competitive claims and anti-milk messages that impact consumers’ purchasing decisions. MilkPEP’s groundbreaking programs include:

got milk?: The iconic ‘got milk?’ campaign is here for a new generation of milk drinkers, a generation that is digitally savvy, social-minded, curious and engaged. Leverage the power of ‘got milk?’ for your brand.

MilkPEP offers turnkey tools and resources that brands can put into action to engage consumers across its programs and help drive sales. MilkPEP is uniquely positioned to drive positive category messages to benefit all processors and the category as a whole.

By driving receptivity to milk in general and defending brand messages while tackling tough issues, MilkPEP is committed to driving milk consumption, changing consumer behavior, and rebuilding consumers’ confidence in milk in collaboration with the united dairy industry.

 

Past programs: 

Milk. Love What’s Real, a fully-integrated campaign designed to remind Americans of all the ways and places milk helps celebrate what really matters to them. The campaign is built upon a new brand promise: to inspire people to savor what’s real and what really matters.

BUILT WITH CHOCOLATE MILK, a long-term, multi-million dollar, multi-channel program to inspire athletes to perform at their best and recover with lowfat chocolate milk.

Milk It! Kids Campaign, a powerful strategy to connect directly with kids, reminding them to choose milk because of its combination of great taste and nutrition, and reinforcing how milk helps them to be their best every day.

Team USA Sponsorship, a five-year partnership that puts milk on the world stage with so many important and beloved American brands, and lends new consumer relevance that the milk category can benefit from for years to come.  As a proud sponsor of Team USA, the milk category is tapping into the power of the U.S. Olympic and Paralympic marks, aspirational athletes with real milk stories, as well their trainers, dietitians and moms – who all understand the important role milk plays in their lives and their success.

MilkPEP’s Hunger Relief Efforts stem from a partnership between the nation’s milk companies, dairy farmers and Feeding America, to address the critical need for nutrient-rich milk in America’s food banks.

Through these long-term, strategic campaigns, MilkPEP offers turnkey tools and resources that brands can put into action to engage consumers across its programs and help drive sales. MilkPEP is uniquely positioned to drive positive category messages to benefit all processors and the category as a whole.

By driving receptivity to milk in general and defending brand messages while tackling tough issues, MilkPEP is committed to driving milk consumption, changing consumer behavior, and rebuilding consumers’ confidence in milk in collaboration with the united dairy industry.


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Questions about milk programs?

Contact us at info@MilkPEP.org or call the Milk Hotline at 1-800-945-MILK.

LATEST NEWS

BUILT WITH CHOCOLATE MILK

BUILT WITH CHOCOLATE MILK Train. Sweat. Recover. Repeat. BUILT WITH CHOCOLATE MILK elite athletes Katie Ledecky, Al Horford and Sloane...

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CHOCOLATE MILK

Since 2006, there have been 30+ published studies that support the benefits of recovering with chocolate milk after a tough...

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HUNGER RELIEF EFFORTS

HUNGER RELIEF: SUPPORT MORE MILK IN AMERICA’S FOOD BANKS America’s milk brands and dairy farmers are committed to fighting hunger...

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NATIONAL RETAIL PARTNERSHIPS

National Retail Partnerships Full industry activation is key to the success of The Great American Milk Drive at retail. MilkPEP...

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ACTIVATE AT RETAIL

MilkPEP has developed a national sales plan and as part of it, is leading retail outreach and program sell-in across...

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