Unleash Your Brand’s Potential

Marketing programs for brands

Two women sitting alongside the Chicago River holding up glass bottles of chocolate milk in celebration, Chicago skyline in the background.

MilkPEP offers many programs that not only stretch your marketing dollars but also increase attention for your brand. For certain programs, we’ll even provide funding and logistical support.

Deadline for submissions is Friday, January 17th.

Why partner with MilkPEP?

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Boosts Budget

Amplify the value of your marketing dollars with MilkPEP’s help.

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Amplify Reach

Gain attention for your brand and reach new customers without increasing your budget.

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 Your Creative Muse

Get modern, elevated creative
from MIilkPEP that makes your
brand the star.

2025 Marketing Programs

Every Woman’s Marathon

Bring your brand into the only marathon in the U.S. designed for women, by women. After a groundbreaking inaugural event, Every Woman’s Marathon returns in 2025 with new opportunities to get involved.


A female with a bright smile, holding a bottle of chocolate milk.

Influencer Program

WHAT IT IS
You select a featured female influencer of your choice to spotlight your brand in an eight-month campaign.

HOW IT WORKS

  • Work with a dedicated representative for easy end-to-end campaign management
  • Your influencer will create monthly content
that spotlights your brand as part of their
training journey
  • Your influencer will attend Every Woman’s Marathon on behalf of your brand


Every Woman’s Marathon logo ‘Powered by 26.2 Team Milk’

NEW

Screen the Documentary

WHAT IT IS
An exclusive opportunity to bring a screening of the Every Woman’s Marathon documentary to a film festival in your market. By engaging the running community in your area,
your brand and milk’s health benefits for athletes will shine.

HOW IT WORKS

  • Collaborate with MilkPEP to identify a key film festival in your market
  • MilkPEP will support your brand in an activation around the screening
  • Get the community involved by engaging a local, women-centered run club

A gallon and half gallon of milk with labels that  say ‘Your label here’.

Co-Brand Your Label

WHAT IT IS
Align your brand with the excitement around Every Woman’s Marathon with a unique co-branded label to drive registration.

HOW IT WORKS

  • Share label production specifications
  • MilkPEP creates co-branded artwork to your specifications
  • Track QR code scans from your product

26.2 #TeamMilk Running Opportunities

Team Milk is 30,000+ women strong. Tap into a community that celebrates, supports and fuels women runners.

Marathons

WHAT IT IS

If you sponsor a marathon in your market, MilkPEP will make it a Team Milk affair with a co-branded expo booth, awesome swag for runners and a generous donation on behalf of your brand to Girls on the Run.

HOW IT WORKS

  • You secure a sponsorship or exhibitor package at a marathon event
  • MilkPEP provides financial support to bring a co-branded Team Milk booth to the expo
  • MilkPEP supports distributing your brand’s chocolate milk at the finish line


A table with a variety of event gear for 26.2 You’re Gonna Need Milk for that. Stickers, tote bags, and t-shirts are displayed.

Event Gear Order Form

WHAT IT IS

Level up your brand’s presence at races, sporting events or other local activations with all the gear you need to get started. We’ll even provide some supplemental funding (exclusions apply).

HOW IT WORKS

  • Browse available gear like stickers, sweat towels, cowbells, custom-branded tents and more
  • Upload your logo for custom-branded gear
  • Orders are shipped within four to six weeks

A group of young Girls on the Run participants.

Expand Your Local Partnerships

WHAT IT IS

Explore how we can take local partnerships further for your brand through a local run club sponsorship, a Girls on the Run collaboration or something else!

HOW IT WORKS
Talk to us about how we can help get your brand more involved in the running community.

Gaming

Around 90% of Gen Z are gamers. Reach youth where they spend their time by bringing your brand into the gaming space and getting behind The Milk Cup, a women-take-all tournament series with the largest prize pool in North America.


A Milk Cup logo against a purple and pink background.

NEW

Milk Cup Player Sponsorships

WHAT IT IS

Sponsor Milk Cup players in your local market with gear, travel support to the finals and, of course, milk to keep their game sharp.

HOW IT WORKS

  • Share markets of interest
  • Select from eligible players to support
  • Access players for brand visibility and content opportunities that spotlight your brand story

A woman playing at a local Fortnite scrimmage, wearing headphones and  surrounded by other female gamers.

NEW

Local Scrimmage Program

WHAT IT IS

From a community scrimmage to a full-scale online tournament, leverage MilkPEP in a turnkey program for players to practice competitive Fortnite in your local market.

HOW IT WORKS

  • Leverage the Gonna Need Milk Discord platform with bots for ranking, tracking results and organization
  • MilkPEP provides tournament operators and graphics package
  • Milk Cup Ambassadors offer play mentorship

2 woman wear hats with the Fortnite logo.

NEW

Fortnite Map Takeover

WHAT IT IS

Customize the one-of-a-kind milk-powered Fortnite map Zany Ziplines with your branding, giving players an immersive brand experience during in-game tournaments and events.

HOW IT WORKS

  • Work with MilkPEP on branded creative that can be applied to billboards and other in-game settings for a custom player experience
  • MilkPEP provides a branded thumbnail for
the activation
  • MilkPEP provides access to the Gonna Need Milk Discord platform and tournament operators
Retail Media

Disrupt and drive conversion at pre-shop and point-of-purchase in the eCommerce space.


A female sits on her kitchen counter drinking a glass of white milk, a gallon of whole milk sits on the counter, next to a variety of plants.

Instacart Program

WHAT IT IS

Develop an Instacart campaign tailored to your goals and brand with tier-based investment matching from MilkPEP.

HOW IT WORKS

  • Kick off with MilkPEP and collaborate on campaign strategy and creative
  • Receive a matched investment
  • We do the campaign and reporting on behalf
of your brand

Our Team

Julie Hill

Commercial Marketing Manager

Annette Taylor

Senior Director, Commercial Marketing